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The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.
In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation.
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One of the largest additions will be Moonshine Flats, a country-western bar and entertainment venue. The two-story facility will cover about 29,000 square feet.
Kreeger said in August that Durango has continued to perform well despite the disruption caused by ongoing construction. He described the property as an important growth driver in the Las Vegas locals market.
The expansion follows the property’s first major addition, which brought more than 25,000 square feet of casino space and 230 slot machines.
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“There are about 70,000 ads every single month for illegal operators or offerings – and there’s only two or three thousand from the legal market. It’s really unbalanced and they should regulate more.
“As a trade organisation we are trying to work together with our regulator because we feel that we have a shared interest of getting a good legal market. And of course we’re talking to politicians to do something about putting illegal operators on notice. I think it is really positive at the moment in the Netherlands that the operators have really teamed up,” Petra continues.
Notably, she says competing with each other is not important at the moment, as working to fight the black market serves a bigger purpose.
