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For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.

Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

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Sponsorship by betting companies would be prohibited for clubs and other sports entities, federations, leagues, competitions, sports broadcasts, cultural events, shows, educational and social projects, philanthropic entities, civil society organisations, political parties, candidates and election campaigns, as well as digital influencers, athletes, artists and celebrities.

The ban covers brand exposure, naming rights, licensing, ambassadors and other forms of promotional association. The text provides a 24-month period for adapting or terminating sponsorship contracts, and the signing, renewal, or extension of contracts will only be permitted if the respective term of validity expires within those 24 months.

Sponsorship activities involving children and adolescents, schools, and youth sports categories are also prohibited. Betting companies will also be banned from associating their brand with campaigns or projects related to mental health, suicide prevention, financial education, treatment of gambling disorders, social assistance, prevention of over-indebtedness or protection of vulnerable families. 

About 25 Coins Halloween Jackpots

Commissioners pointed to evidence suggesting the tribe may have already been overcharged compared to other member customers.

The Upper Sioux Community also argued that, as a sovereign tribal nation, it is not subject to Minnesota utility regulations. The commission declined to rule on the sovereignty question, concluding it was unnecessary to resolve that issue to determine that Minnesota Valley could not prevent the casino from generating its own power.

An attorney for Minnesota Valley told commissioners the cooperative plans to appeal the order.