Dead Mans Trail

What is Dead Mans Trail?

The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.

Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation. 

What is Dead Mans Trail?

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.

“The time was right to reassess this crucial policy area, focusing on the topic of gambling advertising where the former committee’s strong recommendations have been largely unaddressed and where substantial developments in the gambling advertising landscape since 2020 have demanded a re-evaluation of the policy options,” he said.

How to play Dead Mans Trail

Pietras was charged with dozens of unfair trade practices, larceny, and embezzlement counts. Prosecutors also accused him of violating health and zoning laws by living at his funeral home in Coventry.

Prosecutors said victims were discovered at each of Pietras’ funeral homes, including Coventry-Pietras and Angels Memorial funeral homes in Coventry, Tolland Memorial Funeral Home, and Burke-Fortin and Small & Pietras funeral homes in Vernon.

Many of the victims weren’t happy Pietras was offered a plea deal.