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Nearly a third of respondents told Fullstory that increased event contract breadth could compel them to consistently choose a prediction market over a sportsbook.
Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.
Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.
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However the sentiment towards the Holland Casino brand has remained quite positive, while more generally the sentiment towards gambling is very critical.
“People look primarily at the instances where things go wrong for players; of course, every single one of those is one too many. But they don’t tend to look at the large number of people enjoying gambling.”
Holland Casino was one of the first operators out of the gate when the newly-minted market opened in 2021, and while they don’t have the position they occupied in those early days, the company’s online offering is healthy. When they launched online, Petra says “we were very well known for – and are very well known for – responsible gaming.
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Online betting & gaming technology provider OpenBet has announced a major leadership transition. According to the company, its current chief executive officer, Jordan Levin, will transition to the role of chairman. At the same time, the experienced Nikos Konstakis will step in as CEO.
According to OpenBet’s announcement, Konstakis is set to step into the CEO office at the end of the year. At the same time, Levin will transition to the chair role. In this position, he will continue to play a key role in shaping OpenBet’s long-term strategy.
For reference, Konstakis is no stranger to OpenBet’s business. He has been involved with the business for a while, serving as its president. In this role, he has been closely involved in “driving the operational and commercial execution of the business and shaping its strategic priorities.”
