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The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.
Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information.
“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.
About Lucky Halloween
GeoComply processed 99.8 million geolocation checks during Week 1 of the NFL season, reflecting a dramatic surge in sports betting activity. New player registrations also spiked, with sign-ups jumping over 310% to hit 135,700.
The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).
GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.
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Bally’s Corporation has announced Mira Mircheva is stepping down as the group’s executive vice president and CFO “for personal reasons”.
Mircheva’s resignation will be effective from Friday, although she will remain with the company until the end of September to “ensure a seamless leadership transition”, with the search for her replacement already under way.
George Papanier has taken on Mircheva’s role as CFO on an interim basis. Papanier will continue in his current roles as Bally’s president and a member of its board of directors.
