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The three markets have reached the same point by different routes. Morocco has an incumbent defending its exclusivity through the courts, so far without success.
Tunisia has competing bills to prohibit or regulate online betting, neither of which has advanced. Egypt has relied on enforcement measures.
In all three, private online betting has no licensing route. Governments are tackling offshore demand through blocking, prohibition and criminal enforcement.
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Pioneering provider boosts player reach with comprehensive deal
Game developer Evoplay Entertainment has partnered with SlotCube – introducing the social casino operator’s European-based players to a high-tech suite of premium quality casino titles.
The agreement sees Evoplay Entertainment’s 100+ games integrated with the brand’s free-to-play offering, ranging from the Japanese-inspired instant game hit Pachin-Girl to the football-themed Penalty Shoot-out, as well as its hugely popular classic, Book of Keno.
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“The Fifa World Cup draws global attention in a way that no other sporting event can, and it was the best stress test of the technology we could have asked for,” says Oliver Lamb, SVP of trading at Kambi.
“We also delivered a nigh-on limitless range of bet combinations, delivered in a more rapid and more seamless manner than we have been able to before.”
Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
