Fear The Dark

What is Fear The Dark?

“I started thinking about how to combine the really great monetisation of randomness in casino games with the attention loop of social media platforms,” Yashin says. “The idea was: what if you could bet on the result of a short video or a short TikTok?”

That question eventually became Swipe Games, a Cyprus-based business that is well on the way to establishing swipe games as a casino category in its own right. Still in its commercial infancy, the company has rapidly gained traction across the industry since beginning sales late last year.

Instead of asking players to select individual titles from a conventional lobby, Swipe Games takes its cues from the social-media feed. Players enter an endless stream of short videos and have three to five seconds to choose between three possible outcomes. For example, in a football penalty shoot-out game that could mean a goal, miss or a save.

About Fear The Dark

The video shows a vault filled with cash, followed by a scene where Davies’ father is released after police allegedly determine the money came from legitimate gambling, the ad claims.

The AI-generated image of Davies’ father then urges viewers to visit the same online casino he used. Users who click the ad are redirected to Oxibet, an offshore gambling platform based in Comoros.

The Sun quoted Davies’ agent, who called the advertisement “lies” and confirmed that the soccer star has no ties to any gambling sites.

How to play Fear The Dark

In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.

Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.